I worked at Marco Morosini's studio from January 2010 for 3 months. Marco himself is a very busy man with fingers in all sorts of pies, so I helped him out with a bit of everything, from corporate identities to photography. I also did a lot of work for his brand 'Brandina'. Click a thumbnail to see more.
While working at Marco Morosini Studio, I designed five T-shirt designs for the fashion brand Brandina. They were a new product for Summer 2010 and were sold for €29 with a pair of sunglasses included. They were all marketed under the pseudonym ‘Brandina Loves Your Eyes’. I worked on all aspects of the project including ordering, designing, the photo shoot and advertising.
Marco Morosini's brand Brandina specialises primarily in bags made from sun-lounger material. It was born 5 years ago, and during my time at the studio I helped with a lot of Brandina's activities. This included updating the website, photographing new products, and generating ideas for new advertising campaigns. I contributed to a lot of Brandina's ideas and work over the 3 months and here are a couple of pieces of Brandina material I designed.
While working at Marco Morosini Studio, one big project that I worked on independently was for T&T Italia, a furniture design and repair company based in Pesaro, Italy. They wanted a new, modern logo as well as a complete corporate identity to bring the company up-to-date. They also wanted a brand new site that represented them as a more exclusive furniture design company rather than solely a repair service. I was involved in this project from the initial concept, to meeting the clients, and developing the website.
I worked at Studio Fluo in Genova, Italy from April 2010 for 2 months. It is run by two designers and they work for mainly editorial clients. I helped in the studio with the big briefs they had while I was there including an new identity for Festival Della Scienza (coming soon). I also developed a small project to promote the festival though some small postcards, which doubled as scratch cards.
On a daily basis I designed and sourced images for brochures and book covers, for Codice Edizioni publishers.
Do 30 is a campaign by Gary Marlow to raise £300,000 for 30 charities by doing 30 challenges in his 30th year. I designed, developed and created the web site. It links all the information about his activities, the charities he is supporting, the blog and other social media, all into one central hub that gives the campaign a strong focused message.
Click the image below to view some screenshots or visit the site here. The site is being constantly updated, so keep checking back for updates.
I designed a poster for an debate on sustainable design entitled ‘Revival’. First I created a 3D sculpture made from leftover test prints and work that had been thrown out at a printers. I then developed a poster design influenced by the original sculpture, which used a similar ‘cut & paste’ method. This system of reusing and reviving represents the core idea of the sustainable design debate.
This brief involves representing the entire text of H G Wells’ “Time Machine”. Picking up on the theme of duality from the book. I explored the ideas of immersion and explosion of the book format. The framed, hanging piece demonstrates my initial idea and one chapter of the book. The larger piece seen if you click the image on the left involves all 34,000 words of the book while keeping the initial concept I had developed. I use transparent and mirrored material to change how the viewer reads the text: through other text, in the reverse of a sheet, underneath etc.
Click the image on the left to see more.
I randomly chose a book from my Dad’s bookshelf called ‘Memory’. I failed to understand the book, which was a deep analysis of memory and the mind. I struggled with the content as the language was written for a specific audience, so I wanted to make it accessible for more people. I used the defined chapters and edited each spread by cutting, pasting or drawing, to illustrate (in a simpler way) the point of that chapter. Overall it created a more interactive book, changing how someone would read it.
Click both images to see more.
I was given this brief while on my internship at Wunderman Advertising Agency. These icons represent core ideas of the company, and each one was a label for a meeting room.
This was an illustration job for the website 'Really Rich'. They wanted cute and friendly representations of themselves as well as a small chihuahua as a mascot. See their site at www.reallyrich.com.
After investigating the Exhibition Road underpass in London, these are two posters that reveal my impressions of the space through exploring photography and visual language.
‘I Love New York’ is iconic, and has been ripped off into an I Love London t-shirt. Although using the same typeface and squashed together, it does not hold its own. I am developing an I love London logo. This is still at the very beginning stages, and I plan to design something that is modern and unique to London.
This collaborative project involved researching two ‘Modern Thoughts’: Knot Theory and Spatial Music. The challenge was to identify and develop links and differences between the modern thoughts creating a ‘visual debate’. We decided that a sound installation could present a Trefoil knot (as illustrated below) in a 3D space. When you are seated in the centre of the installation the recorded sound clip appears to move around you, sometimes further away or sometimes closer, allowing you to experience the knot. We also exhibited this piece at the Modern Thoughts exhibition. The photos of this are displayed in the first two images below. You can listen to a close representation of this, if you put on your headphones and listen to the sound clip placed below.
Click the image on the left to see more.
Pen drawing of a fictional road system, over a number of years. Recently scanned in and traced. A fictional world with lots of roads, traffic systems, trains, ferries, house and all sorts. This was all draw in sections on sheets of paper, and the ones towards the left are more recent, therefore have a slightly different style as I did all 30 A4 sheets over a period of 8 or 9 years.
Click the image on the left to see a few more highlighted bits.
I visited two different beaches in Kent. One was a busy tourist destination and the other was secluded and in the middle of nowhere. I then wrote two blurbs for each potential book and designed two large pieces of A0 artwork that reflected the beaches, and scaled them down to form two book covers.
This is a dot matrix typeface on a 13x13 grid. I set out to design a dot-matrix typeface that does not adhere the grid, and breaks away from traditional forms of most. Neu Animal is an Italic and Serif dot-matrix font.
I created a fictional character and came up with a history and backstory. Dr. Hearte is a detective and pathologist who has witnessed many murders, including his parents murder at a young age. I visualised his mind as a jumble of memories that needed to be navigated. I made a catalogue of the memories that were disturbing and also incorporated information of what the memory was all about, as a grid, to add a new level of information. This allows the viewer to access and understand his thoughts and memories.
After investigating St Mary’s Churchyard Park in Elephant & Castle, I found out that the famous playwright Thomas Middleton, had died and been buried there. I placed his words back into the environment, through putting typography over a light that runs under the path, around the park.
Text used: "Now I go, now I fly, Malkin my sweet spirit and I, oh what a dainty pleasure tis, to ride in the air, when the moon shines fair. Thomas Middleton (1580-1627) buried here."
Click the image on the left to see another closeup.
Our second year show for the Typo/Graphics pathway was curated by myself and three other students. The exhibition was held for a week in June, in Acquire Arts in Battersea. We developed a visual illusion for the brochures and designed the posters together, which were all hand screen-printed. The exhibition explored concepts from The ‘New Fontana Dictionary of Modern Thoughts’. Theories from the fields of psychology, sociology and anthropology were explored visually, creating unique platforms of debate from different perspectives. The collaborative outcomes included print, sculpture, moving image, and installations, all displaying a visual debate between two chosen Modern Thoughts.
Click on the images to see more.
For six weeks I worked for the Financial Times supplement magazine, ‘How To Spend It’. As well as assisting on some photo shoots, I produced some of the layouts within the magazine. I designed many of the layouts for the January issue, which can be seen in the slideshow above, and some in the february issues, and contributed ideas to a few others.
My personal manifesto about an attitude to design. Displayed in web format. Simple and easy to read, with additional test resizing features.
This is my end of year report for my Diploma in Professional Studies, a year out working in the design industry. It describes and reflects upon what I did and achieved in my year out and is accompanied with images of work I did. It is 48 pages, and printed on 100% recycled paper with only black and yellow ink.
